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It’s designed to help you connect with your buyers in a way that’s smart, simple, and impactful.",[511],{"_uid":512,"image":513,"video":517,"lottie":519,"component":240},"9da2b97b-caa0-41b9-8b29-78d66f5f3afd",{"id":514,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":515,"copyright":30,"fieldtype":205,"meta_data":516,"is_external_url":207},887988,"https://a-us.storyblok.com/f/1021032/686x764/5b1fe762a7/mobile-porduct-overview.png",{},{"id":58,"alt":58,"name":30,"focus":58,"title":58,"source":58,"filename":30,"copyright":58,"fieldtype":205,"meta_data":518},{},{"id":58,"alt":58,"name":30,"focus":58,"title":58,"source":58,"filename":30,"copyright":58,"fieldtype":205,"meta_data":520},{},"landing-product",{"type":18,"content":523},[524],{"type":21,"content":525},[526],{"text":527,"type":25,"marks":528},"Built to understand",[529],{"type":28,"attrs":530},{"color":251},{"type":18,"content":532},[533],{"type":21,"content":534},[535,540,546],{"text":536,"type":25,"marks":537},"you ",[538],{"type":28,"attrs":539},{"color":251},{"text":541,"type":25,"marks":542},"and ",[543,544],{"type":32},{"type":28,"attrs":545},{"color":251},{"text":547,"type":25,"marks":548},"your buyer",[549],{"type":28,"attrs":550},{"color":251},"product",[553],{"_uid":554,"body":555,"eyebrow":556,"lead_in":557,"component":558,"signature":559,"section_anchor_id":216},"3f4a46e0-2fe0-42ef-9476-c7e7ab42170e","And, all of a sudden…the playbook just stopped working. Data had driven us to obsess over the quantity of meetings booked at the expense of the quality of connections. The result? Both buyers and sellers feel under constant pressure.\nAs sales professionals, we must accept responsibility for what we've done. I acknowledge my role. We repeatedly pound huge lists of buyers on email, phone, and LinkedIn using lazy messaging, hoping to find a few who will engage. Our behavior led to GDPR, CCPA, the Priority Inbox, aggressive SPAM filters, email security gateways, and DNC lists. Now, signal-led selling and AI SDRs can be even bigger spam cannons to blast buyers with. We are actively disrupting companies we want to help.\nAfter a decade of selling new sales technology to 1000s of GTM execs, I found one constant: in a sea of same, nobody has an advantage.\nEveryone has access to the same data, the same signals, the same vendors, and is using the same products to automate the same playbooks. Millions of sales reps just got notified about that new VP of Sales or new round of funding, and they all sent the same automated, AI-generated email you did. You spent big to get results while scorching contacts and burning time, watching money go up in smoke. \nThere was a time when sellers called, and operators connected them to buyers. How do we get back to that? Can we operate effectively enough to book meetings with 1 highly relevant touch (ok…maybe 2) instead of 100 intrusive ones?\nWe can. That level of connection still exists, and buyers want it most. If flat, black-and-white spreadsheets turn into 3D, full-color insights, spam becomes success, cold calls become conversations, and DMs become demand.\nWe need to see people, not leads. We need insights, not more reactive signals. We need to turn activity into engagement, not more automation for metrics sake. And we need to attract people through genuine connection, not tweak sales tactics. 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We smashed it — over and over and over again, ignoring how resistant buyers were becoming.","landing-manifesto",[560],{"_uid":561,"name":562,"image":563,"title":567,"component":568},"d28d76da-f717-47ec-942e-dfedae1cc380","Mark Kosoglow",{"id":564,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":565,"copyright":30,"fieldtype":205,"meta_data":566,"is_private":207,"is_external_url":207},822727,"https://a-us.storyblok.com/f/1021032/206x128/459156e20c/signature.svg",{},"CEO and Co-Founder","waitlist-signature",[570],{"_uid":571,"copy":572,"cards":588,"component":666,"section_anchor_id":667},"7584c79a-9d8f-4465-93a0-dd8c191b1832",{"type":18,"content":573},[574,581],{"type":575,"attrs":576,"content":578},"heading",{"level":577},2,[579],{"text":580,"type":25},"Some people just get it",{"type":21,"content":582},[583],{"text":584,"type":25,"marks":585},"Hear from the partners who’ve been with us since the beginning, building Operator into what it is today.",[586],{"type":28,"attrs":587},{"color":251},[589,606,618,630,642,654],{"_uid":590,"name":591,"media":592,"quote":603,"title":604,"component":605},"0e7a9880-1f97-4398-a55e-96141d0d4db5","Clayton Fuller",[593],{"_uid":594,"image":595,"video":599,"lottie":601,"component":240},"5ee2326e-15a9-4cf0-abfa-013e3907f0a4",{"id":596,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":597,"copyright":30,"fieldtype":205,"meta_data":598,"is_private":207,"is_external_url":207},862765,"https://a-us.storyblok.com/f/1021032/300x300/23a59eeda9/profile.png",{},{"id":58,"alt":58,"name":30,"focus":58,"title":58,"source":58,"filename":30,"copyright":58,"fieldtype":205,"meta_data":600},{},{"id":58,"alt":58,"name":30,"focus":58,"title":58,"source":58,"filename":30,"copyright":58,"fieldtype":205,"meta_data":602},{},"Operator went above and beyond in literally every part of our project. From management to creative to execution they did things for us to a point of perfection that I did not know was possible to achieve. 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They brought the sauce.",{"_uid":619,"name":591,"media":620,"quote":629,"title":604,"component":605},"aff2d779-3aa1-4bc9-89da-f81bc3976f6d",[621],{"_uid":622,"image":623,"video":625,"lottie":627,"component":240},"24b947aa-667b-4b75-96de-bbb96fc8ab53",{"id":596,"alt":30,"name":30,"focus":30,"title":30,"source":30,"filename":597,"copyright":30,"fieldtype":205,"meta_data":624,"is_private":207,"is_external_url":207},{},{"id":58,"alt":58,"name":30,"focus":58,"title":58,"source":58,"filename":30,"copyright":58,"fieldtype":205,"meta_data":626},{},{"id":58,"alt":58,"name":30,"focus":58,"title":58,"source":58,"filename":30,"copyright":58,"fieldtype":205,"meta_data":628},{},"On top of just being an incredibly easy and fun group of people to work with, I think the thing about Studio Freight that I was most blown away by was just the passion and creativity of the team. I feel like we'd meet one week, jam on a few ideas, and then a week or two would pass by and the team would generate a massive collection of different, high-fidelity concepts, all of which checked so many of the constraints that we were operating in for the project. 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